About Us

We believe performance and style should always move in sync—especially for gear that keeps up with your wildest winter moments, from backcountry powder to resort runs.  

Our designs blend mountain heritage, bold innovation, and technical craft: premium snow jackets with weatherproof 3L shells, lined with moisture-wicking fleece for all-day warmth; lightweight snowboards with responsive cores, built to carve crisp turns and crush park jumps; insulated bibs with reinforced seams and strategic venting, balancing protection and freedom to move; ultra-grip boots with customizable fit, engineered to lock in control on ice or fresh powder.  

Every stitch, fabric, and feature is chosen for the mountain—marrying high-performance tech with head-turning style, so you never have to choose between dominating the slope and standing out on it. We’re for powder hounds, park rats, and anyone who lives for winter’s thrill—crafting gear that keeps up with your ambition, from first chair to last light.